Marketing Automation Blog

Best Marketing Automation Videos to Learn Marketing Automation

Marketing automation videos are a great source to learn more about how this unique piece of marketing technology works. Blog articles, ebooks and reports have always served as the primary source of marketing automation literature, but times are changing. Visual content is easier to consume. Furthermore, it is a fun experience as well. Marketing automation […]

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Snapchat for B2B Businesses : Here’s What Marketers Can Do

When I say Snapchat for B2B marketers, you must think I’m crazy. When you think of Snapchat you see teenagers exchanging pictures and videos. I can totally understand. It definitely does not look like a space where B2B marketers would spend their time on. But, did you know that last year the 4-year old messaging […]

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Website vs Mobile App Marketing Automation – Things to Consider

Without doubt mobile app marketing automation should be part of every mobile marketer’s digital strategy now. While you might be aware of web marketing automation, mobile app marketing automation system is a newcomer. So, does that mean marketing automation as we know it will change? Is mobile app marketing automation a separate entity altogether, forcing […]

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Reasons why Marketing Automation Adoption is Still Low

Marketing automation adoption rates are going up, albeit slowly. There are not too many small companies around who can boast of using marketing automation. However, the number of marketers who have started adopting marketing technology in general is rising fast. According to this  study, 48% of the marketers surveyed consider their organization to be an early […]

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Top 5 Marketing Automation Blogs You Should Follow

Marketing blogs are dime a dozen but marketing automation blogs are few. With so many marketing experts out there, blogs are popping up on the internet every day. Obviously, it becomes difficult for you to figure out which blogs to subscribe to. But, neither can you abandon reading blogs altogether. You need to read quality marketing […]

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These Marketing Automation Hacks Will Catapult You to Success!

Marketing automation hacks – don’t let the term fool you. Many successful marketers use them, but few talk about it. These are growth hacks targeted to improve brand value and revenue. Truth be told, your digital marketing remains incomplete if you are not incorporating these marketing automation hacks in your strategies. Successful startups like Airbnb, Uber, […]

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Rescue Abandoned Shopping Carts Using Dynamic Emails

Abandoned shopping carts are simply unavoidable for ecommerce businesses. It is the undesirable yet harsh reality of every marketer’s life. In fact, the average cart abandonment rate online is a whopping 69.23%. That’s quite a lot, don’t you think? There must be some kind of way where you can reduce the number of abandoned shopping carts, […]

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Are You a Data Driven Marketer?

Are you a data driven marketer? Yes? No? No idea? Well, it’s a love hate relationship. While it is easy to proclaim that you are a data driven marketer and to admit that data is your new master. In reality, data crunching doesn’t come naturally to marketers. Traditionally, data crunching was the realm of analysts […]

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