Marketing Automation Blog

Internet Ad Spend Is Going To Surpass TV Ad Spend in 2017

For the very first time, internet ad spend is going to take over TV ad spend this year. No one can say that they did not see this coming. I mean, come on, TV is getting replaced by streaming services like Netflix, Hulu, and the likes. Social media is the new pastime. The Internet has […]

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Guerrilla Marketing for Businesses

Unlike large corporations, small businesses have a tight marketing budget. But, does that mean that the average small business cannot flourish? Absolutely not. When you have a limited budget, you find creative ways to market yourself. In fact, as a marketer, our task is to look for innovative solutions for complex problems. And, this is […]

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Marketing Automation Is Not as Difficult as You Think

Marketing automation is a great tool for the modern day marketer. It has all the features and amenities that anyone could ever ask for. Contrary to popular belief, marketing automation is not as difficult as it is made out to be. Surprising, right? Trust us, once you start using marketing automation, you will know how […]

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A Brief History Of Marketing Technology

If we took a look at the history of marketing technology, we will see that marketing and technology always went hand-in-hand. Right now, there are exactly 5381 marketing technology solutions out there, a 40% jump from last year. But there was a time when there was only a handful of such solutions. There was a […]

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Say No To No-Reply Email Addresses

When you email your subscriber, there are two things that help them identify you. Your name and your reply-to email address. Companies and marketers often overlook these identifiers. More often than not, subscribers want to reply to your emails and they look at the reply-to email address to do so. However, many subscribers then go […]

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5 Email Addresses You Should Never Send Newsletters To

It’s normal to see a lot of people sign-up or subscribe to newsletters and email updates from your company. While some of these people are definitely interested in what your company has to offer, some aren’t. It is a harsh truth that we marketers have to admit and accept. But there is no sure shot […]

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How to Drive Effective Marketing Campaigns on a Shoestring Budget?

If you are a startup or even a large corporate experimenting on a shoestring budget, you know how tight marketing budgets usually are. Driving effective marketing campaigns on a shoestring budget becomes somewhat of a daily routine for many marketers. But you are not alone. Whenever a company is facing financial constraints, the first budget […]

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WhatsApp Marketing for Modern Digital Marketers

Back in 2014, Facebook acquired WhatsApp, a free-to-use messaging platform for US$22 billion. The reason why Facebook bought WhatsApp was data. WhatsApp can now share people’s account information (not messages) with Facebook. This is all being done to match accounts for better ads and content recommendation. Marketers, are you listening? Facebook has done the same […]

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How Blockchain Technology will Impact Marketing?

Bitcoin is the new bug that has bitten the entire world. Everybody is going bonkers over it. So many people are actually considering investing in it. Some banks have even started accepting it as a formal method of payment. What does something like Bitcoin run on? A technology called blockchain powers Bitcoin. But what is it? […]

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