Marketing Automation Landscape in India
The story of marketing automation in India is still being written as it is in its early stages. Fewer than 10% of companies have shifted to global marketing software platforms such as Hubspot, Twilio,...
Esanosys Marketing Technology Blog
Dear CMOs, Reconsider your MarTech Stacks for the New World
Gartner’s research shows that companies now spend more on marketing technology than on advertising. Research also shows that over 58% of all B2B marketers plan on using some form of marketing automation technology as...
5 reasons why PowerMTA is the most preferred email delivery software
Today’s marketers are pushing for mainly three things, that is, high productivity, consistent engagement and high return on investments, or ROIs. If they stick to just one ESP, or email service provider, attaining all...
Here’s how to Plug Marketing Funnel Leakages
Imagine yourself filling a water tank with water drawn from a well using a bucket. You may have to make several trips to the well to fill the tank. What happens if there are...
7 Best Practices to Improve Email Deliverability
Emails generate the highest ROI or Return on Investment. Email marketing generates $44 for every $1 spent, leading to a staggering ROI of 4400%! There is no doubt that email marketing is one of...
Use Email Preheaders to Boost Email Open Rates
Around the world, 93 billion promotional emails are sent every day, and so winning a client’s attention through their inbox is a real battle. Research shows that more than 35% of people decide whether...
Marketing Automation Can Help Hotels Win Direct Bookings
In the US, over 95% of customers prefer OTAs over other options for travel and hotel booking. The emergence of OTAs has indeed dented the direct bookings of hotels in a big way. Most...
Here’s When You Should Opt for a Dedicated Email Marketing Server
Many companies are now trying their hand at maintaining their dedicated email marketing servers to help with their marketing campaigns. Some companies have outgrown their current email marketing tool and are looking for a...
How Email Marketing Automation can Transform your Email Marketing?
Over 280 billion emails make their way across the World Wide Web every single day. According to Radicati, over 124.5 billion of these are business emails and another 111.1 billion are consumer emails, a...
5 Marketing Automation Success Hacks For Marketers
Marketing automation can be a pretty daunting tool for marketers. But, with the right mindset and a couple of marketing automation success hacks, you can be successful. In order to make things...
Why Companies Should Partner With Firms Specializing In Marketing Automation Services
The world has gone digital and so have all the consumers. This has resulted in most companies adopting marketing automation platforms to help make their lives easier. Most marketers have gone for such an...
