Marketing Automation Blog

5 Latest Developments In Marketing Automation

Every day, we hear how technology is advancing and something new has been invented. When it comes to marketing, technology has helped create cutting-edge tools to help marketers become better. Take, for example, marketing automation. When it first came out, it could only help in automating email marketing. From that point onwards, several developments in […]

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CAN-SPAM Act Made Easy for Email Marketers

The name might give you ideas about canned food, but it is nothing like that. If you use email marketing, you know that CAN-SPAM is a law that you have to adhere to while sending emails. In the past, it has been quite effective in tackling unscrupulous email marketing activities. But, as a marketer, I […]

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The Best Way to Respond to Spam

As our lives are gradually moving towards a more digital realm, our problems are too. I remember, how our mailboxes would be cluttered with tons of flyers and brochures back in the day. Frankly, it was a menace. I had no use for most of them and they would end up in the wastepaper basket. […]

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How To Compose Killer Copy For Social Media Channels

Social media networks have brought about a drastic change in the world of marketing. It has become an essential element in every brand’s digital marketing strategy. Even though companies try their best to maintain their presence on these websites and applications, they struggle in one area. Coming up with compelling copy for social media channels […]

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6 Reasons Why No One is Watching Your Video Content

Interactive content is the new content marketing. Videos, infographics, virtual reality, are some of the most popular forms of interactive content that marketers are using to promote their brands. Consumer habits have revealed that they prefer visual content, so marketers are cashing in on this opportunity. In fact, 76.5% of marketers admitted that using video […]

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Why LinkedIn Sales Navigator Is A Power Tool For B2B Marketers?

Social selling is a key focus of many B2B companies nowadays.B2B marketers love LinkedIn and Twitter. In fact, due to the professional nature of LinkedIn, it can prove to be a goldmine for B2B marketers. The LinkedIn Sales Navigator is a versatile tool that empowers B2B marketers to establish and nurture their relationships with prospects. […]

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Demand these Marketing Automation Services from your Marketing Automation Software Vendor

Are you a new marketing automation user? Then, listen very carefully. This applies for marketers who are thinking of upgrading their existing marketing automation platforms too. What I am about to say is something that no marketing automation software vendor will ever tell you. But, as a customer, you are entitled to a large array […]

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SMS Marketing for B2B Marketers

When I say SMS marketing for B2B, what’s the first thing that pops into your mind? Surely, it’s images of unwanted and annoying messages that are sent to your mobile every single day? But, what if I said that SMS marketing for B2B is incredibly similar to email marketing? Would you believe me? Let me […]

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What Makes For A Valued Marketing Automation Provider?

The landscape of marketing automation and marketing technology, in general, is expanding rapidly. Within the past year, the number of marketing automation companies have grown from 156 to 212. That’s a whopping 36% increase from 2016 to 2017. With so many vendors out there, how do you figure out which one is more suitable to […]

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Do Not Turn your Email Marketing Campaigns Into Spam

Email marketing campaigns are probably the most preferred form of marketing among digital marketers. And, why not? Email marketing has been there since the dawn of digital marketing. It is an effective and reliable way of getting your message across to your leads and customers. Since it helps you establish a direct line of communication […]

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