Around the world, 93 billion promotional emails are sent every day, and so winning a client’s attention through their inbox is a real battle. Research shows that more than 35% of people decide whether...
In the US, over 95% of customers prefer OTAs over other options for travel and hotel booking. The emergence of OTAs has indeed dented the direct bookings of hotels in a big way. Most...
Many companies are now trying their hand at maintaining their dedicated email marketing servers to help with their marketing campaigns. Some companies have outgrown their current email marketing tool and are looking for a...
Over 280 billion emails make their way across the World Wide Web every single day. According to Radicati, over 124.5 billion of these are business emails and another 111.1 billion are consumer emails, a...
Marketing automation can be a pretty daunting tool for marketers. But, with the right mindset and a couple of marketing automation success hacks, you can be successful. In order to make things...
The world has gone digital and so have all the consumers. This has resulted in most companies adopting marketing automation platforms to help make their lives easier. Most marketers have gone for such an...
Offline marketing can be pretty important for some businesses. For most marketers, however, online marketing takes the hot seat. And, I don’t blame them. The focus on marketing, in general, has shifted. Consumers have...
Do not let the cynicism in the title fool you. I think it is time for us marketers to admit the marketing lies that we tell ourselves every day. I find it funny that...
Net neutrality has become quite the popular topic of debate in recent times. Ever since the proposal from the Federal Communications Commission (FCC) chairman Ajit Pai has been revealed, people have not stopped talking about...
2018 is almost upon us. Naturally, many B2B organizations have already started to lay down strategies for the next year. I’m sure that you are doing the same. According to most CMOs, one of...
When marketing technology made its first waves, it had a handful of adopters. With its gradual success, more companies wanted to make it a part of their business. But, the funny thing with technology...
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