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The brilliance of marketing automation has ignited a marketing revolution all over the globe. Having completely abode by the statement – the entertainment industry has ensured keeping up with the tradition of making movies...
Customer relationship management software, commonly known as CRM, is an essential tool used by companies to formulate and improve their sales strategy and outcomes. CRM incorporates most client-company interactions and helps businesses understand, retain,...
The story of marketing automation in India is still being written as it is in its early stages. Fewer than 10% of companies have shifted to global marketing software platforms such as Hubspot, Twilio,...
Gartner’s research shows that companies now spend more on marketing technology than on advertising. Research also shows that over 58% of all B2B marketers plan on using some form of marketing automation technology as...
Today’s marketers are pushing for mainly three things, that is, high productivity, consistent engagement and high return on investments, or ROIs. If they stick to just one ESP, or email service provider, attaining all...
Imagine yourself filling a water tank with water drawn from a well using a bucket. You may have to make several trips to the well to fill the tank. What happens if there are...
Emails generate the highest ROI or Return on Investment. Email marketing generates $44 for every $1 spent, leading to a staggering ROI of 4400%! There is no doubt that email marketing is one of...
Around the world, 93 billion promotional emails are sent every day, and so winning a client’s attention through their inbox is a real battle. Research shows that more than 35% of people decide whether...
In the US, over 95% of customers prefer OTAs over other options for travel and hotel booking. The emergence of OTAs has indeed dented the direct bookings of hotels in a big way. Most...
Many companies are now trying their hand at maintaining their dedicated email marketing servers to help with their marketing campaigns. Some companies have outgrown their current email marketing tool and are looking for a...
Over 280 billion emails make their way across the World Wide Web every single day. According to Radicati, over 124.5 billion of these are business emails and another 111.1 billion are consumer emails, a...
