Author: Athulya Menon

Here’s how to Plug Marketing Funnel Leakages

Here’s how to Plug Marketing Funnel Leakages

Imagine yourself filling a water tank with water drawn from a well using a bucket. You may have to make several trips to the well to fill the tank. What happens if there are...

7 Best Practices to Improve Email Deliverability

7 Best Practices to Improve Email Deliverability

Emails generate the highest ROI or Return on Investment. Email marketing generates $44 for every $1 spent, leading to a staggering ROI of 4400%! There is no doubt that email marketing is one of...

Use Email Preheaders to Boost Email Open Rates

Use Email Preheaders to Boost Email Open Rates

Around the world, 93 billion promotional emails are sent every day, and so winning a client’s attention through their inbox is a real battle. Research shows that more than 35% of people decide whether...

Marketing Automation Can Help Hotels Win Direct Bookings

Marketing Automation Can Help Hotels Win Direct Bookings

In the US, over 95% of customers prefer OTAs over other options for travel and hotel booking. The emergence of OTAs has indeed dented the direct bookings of hotels in a big way. Most...

Here’s When You Should Opt for a Dedicated Email Marketing Server

Here’s When You Should Opt for a Dedicated Email Marketing Server

Many companies are now trying their hand at maintaining their dedicated email marketing servers to help with their marketing campaigns. Some companies have outgrown their current email marketing tool and are looking for a...