Author: Sourabh Mathur

The Best Way to Respond to Spam

As our lives are gradually moving towards a more digital realm, our problems are too. I remember, how our mailboxes would be cluttered with tons of flyers and brochures back in the day. Frankly,...

Will Marketing Automation Ever Die?

Will Marketing Automation Ever Die?

People say good things don’t last forever. And that is exactly what gets me thinking: Will marketing automation ever die? That’s a pretty valid question, don’t you think? I mean, we are all using...

What Will Marketing Technology Be Like in 10 Years?

What Will Marketing Technology Be Like in 10 Years?

Did you know that marketing technology represents almost 33% of a company’s marketing budget according to Gartner? If you ask me, that’s a lot of money. Out of this budget, 28% will be invested in...

Things Facebook Can Teach You About Marketing Automation

Things Facebook Can Teach You About Marketing Automation

There are quite a few things Facebook can teach you about marketing automation. I know, you are probably thinking that I am crazy. I am, probably, but I’m totally correct as well in this...

Should You Do Marketing Automation Implementation on your own?

Should You Do Marketing Automation Implementation on your own?

Marketing automation implementation takes time, patience and a working knowledge of how automation platforms function. There are a number of things that you need to keep in mind if you wish to do marketing...

What’s the Best Time to Send Emails?

What’s the Best Time to Send Emails?

Ask any email marketer when the best time to send emails is. And, they will promptly say that you should better do it before 12 noon from Tuesday through Thursday. But how much does...

Will Marketers Lose Jobs to Marketing Machines?

Will Marketers Lose Jobs to Marketing Machines?

According to Forrester, Robots and AI will replace 7% of US jobs by 2025. So, will marketers lose jobs as well? At this point, this is hard to say for sure. But it seems...

Marketer vs. Machines – The Winner Takes it All

Marketer vs. Machines – The Winner Takes it All

This ongoing debate of marketer vs machines seems to be a little skewed to me. The idea of machines, as we know it comes from our knowledge based on popular culture. Movies like 2001:...

The Top Marketing Automation Certification Courses for Marketers

The Top Marketing Automation Certification Courses for Marketers

If you are looking for a career upgrade or a job change, its vital to know about marketing automation. So, are you looking to upgrade your marketing automation know-how with a marketing automation certification...