Author: Sourabh Mathur

Marketing Automation Landscape in India

Marketing Automation Landscape in India

The story of marketing automation in India is still being written as it is in its early stages. Fewer than 10% of companies have shifted to global marketing software platforms such as Hubspot, Twilio,...

Dear CMOs, Reconsider your MarTech Stacks for the New World

Dear CMOs, Reconsider your MarTech Stacks for the New World

Gartner’s research shows that companies now spend more on marketing technology than on advertising. Research also shows that over 58% of all B2B marketers plan on using some form of marketing automation technology as...

5 reasons why PowerMTA is the most preferred email delivery software

5 reasons why PowerMTA is the most preferred email delivery software

Today’s marketers are pushing for mainly three things, that is, high productivity, consistent engagement and high return on investments, or ROIs. If they stick to just one ESP, or email service provider, attaining all...

The Best Way to Respond to Spam

As our lives are gradually moving towards a more digital realm, our problems are too. I remember, how our mailboxes would be cluttered with tons of flyers and brochures back in the day. Frankly,...

Will Marketing Automation Ever Die?

Will Marketing Automation Ever Die?

People say good things don’t last forever. And that is exactly what gets me thinking: Will marketing automation ever die? That’s a pretty valid question, don’t you think? I mean, we are all using...

What Will Marketing Technology Be Like in 10 Years?

What Will Marketing Technology Be Like in 10 Years?

Did you know that marketing technology represents almost 33% of a company’s marketing budget according to Gartner? If you ask me, that’s a lot of money. Out of this budget, 28% will be invested in...

Things Facebook Can Teach You About Marketing Automation

Things Facebook Can Teach You About Marketing Automation

There are quite a few things Facebook can teach you about marketing automation. I know, you are probably thinking that I am crazy. I am, probably, but I’m totally correct as well in this...

Should You Do Marketing Automation Implementation on your own?

Should You Do Marketing Automation Implementation on your own?

Marketing automation implementation takes time, patience and a working knowledge of how automation platforms function. There are a number of things that you need to keep in mind if you wish to do marketing...

What’s the Best Time to Send Emails?

What’s the Best Time to Send Emails?

Ask any email marketer when the best time to send emails is. And, they will promptly say that you should better do it before 12 noon from Tuesday through Thursday. But how much does...