CAN-SPAM Act Made Easy for Email Marketers
The name might give you ideas about canned food, but it is nothing like that. If you use email marketing, you know that CAN-SPAM is a law that you have to adhere to while...
Category: Email
The Best Way to Respond to Spam
As our lives are gradually moving towards a more digital realm, our problems are too. I remember, how our mailboxes would be cluttered with tons of flyers and brochures back in the day. Frankly,...
Do Not Turn your Email Marketing Campaigns Into Spam
Email marketing campaigns are probably the most preferred form of marketing among digital marketers. And, why not? Email marketing has been there since the dawn of digital marketing. It is an effective and reliable...
Say No To No-Reply Email Addresses
When you email your subscriber, there are two things that help them identify you. Your name and your reply-to email address. Companies and marketers often overlook these identifiers. More often than not, subscribers want...
5 Email Addresses You Should Never Send Newsletters To
It’s normal to see a lot of people sign-up or subscribe to newsletters and email updates from your company. While some of these people are definitely interested in what your company has to offer,...
What’s the Best Time to Send Emails?
Ask any email marketer when the best time to send emails is. And, they will promptly say that you should better do it before 12 noon from Tuesday through Thursday. But how much does...
How Should Marketers Embed Images in Emails?
When you are sending out emails to your subscribers, it is nice to throw in an image or two. There are many ways to embed images in emails. You can link out to the...
5 Reasons You Should Never Purchase Email Lists
As a digital marketer, email marketing is a must for you. But you need a contact list first. Otherwise who would you send those emails to, right? A popular legacy method is to purchase...
“Thou Shall Never Spam”
When it comes to digital marketing, email marketing is a marketer’s best friend. However it always has the stigma of spam attached to it. The primary reason for such a situation is the countless...
Why No One Talks About Traditional Marketing Anymore
Marketing has changed drastically through the years. There has been a constant evolution in technology that has transformed marketing. Digital marketing has become an integral part of most business’s marketing strategies. And, on top...
