Today’s marketers are pushing for mainly three things, that is, high productivity, consistent engagement and high return on investments, or ROIs. If they stick to just one ESP, or email service provider, attaining all...
Emails generate the highest ROI or Return on Investment. Email marketing generates $44 for every $1 spent, leading to a staggering ROI of 4400%! There is no doubt that email marketing is one of...
Around the world, 93 billion promotional emails are sent every day, and so winning a client’s attention through their inbox is a real battle. Research shows that more than 35% of people decide whether...
Many companies are now trying their hand at maintaining their dedicated email marketing servers to help with their marketing campaigns. Some companies have outgrown their current email marketing tool and are looking for a...
Over 280 billion emails make their way across the World Wide Web every single day. According to Radicati, over 124.5 billion of these are business emails and another 111.1 billion are consumer emails, a...
The name might give you ideas about canned food, but it is nothing like that. If you use email marketing, you know that CAN-SPAM is a law that you have to adhere to while...
As our lives are gradually moving towards a more digital realm, our problems are too. I remember, how our mailboxes would be cluttered with tons of flyers and brochures back in the day. Frankly,...
Email marketing campaigns are probably the most preferred form of marketing among digital marketers. And, why not? Email marketing has been there since the dawn of digital marketing. It is an effective and reliable...
When you email your subscriber, there are two things that help them identify you. Your name and your reply-to email address. Companies and marketers often overlook these identifiers. More often than not, subscribers want...
It’s normal to see a lot of people sign-up or subscribe to newsletters and email updates from your company. While some of these people are definitely interested in what your company has to offer,...
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