Category: Inbound Marketing

Has Inbound Marketing Improved Outbound Marketing?

Has Inbound Marketing Improved Outbound Marketing?

Marketers have seen a spike in inbound marketing and a stark decline when it comes to outbound marketing this decade. The upsurge in inbound marketing is mostly due to the fact that customers have...

Nailing a High-Converting SaaS Trial

Your goal as a marketer in the SaaS industry is to drive as many SaaS trial conversions as possible. But the major obstacle is that most SaaS trial users do not convert to paying customers. According...

Smart Ways to Drive Website Traffic

Every website owner on this planet wants to increase traffic on their website. But generating traffic is a challenge in itself. There are a zillion ways to improve traffic and marketers are always coming...

What is Drip Marketing?

The most primitive digital marketing technique known to marketers is email marketing and it is still one of the most relevant marketing channels. Marketers send email newsletters all the time to promote their products...