Category: Marketing Automation

Marketing Automation Landscape in India

Marketing Automation Landscape in India

The story of marketing automation in India is still being written as it is in its early stages. Fewer than 10% of companies have shifted to global marketing software platforms such as Hubspot, Twilio,...

Marketing Automation Can Help Hotels Win Direct Bookings

Marketing Automation Can Help Hotels Win Direct Bookings

In the US, over 95% of customers prefer OTAs over other options for travel and hotel booking. The emergence of OTAs has indeed dented the direct bookings of hotels in a big way. Most...