Category: MarTech

Dear CMOs, Reconsider your MarTech Stacks for the New World

Dear CMOs, Reconsider your MarTech Stacks for the New World

Gartner’s research shows that companies now spend more on marketing technology than on advertising. Research also shows that over 58% of all B2B marketers plan on using some form of marketing automation technology as...

A Brief History Of Marketing Technology

If we took a look at the history of marketing technology, we will see that marketing and technology always went hand-in-hand. Right now, there are exactly 5381 marketing technology solutions out there, a 40%...

How Blockchain Technology will Impact Marketing?

How Blockchain Technology will Impact Marketing?

Bitcoin is the new bug that has bitten the entire world. Everybody is going bonkers over it. So many people are actually considering investing in it. Some banks have even started accepting it as...