Quick Response Codes, also known as QR codes can serve as a great opportunity to marketers if used correctly. With so many different marketing opportunities out there, QR codes might not feature on the...

As the world keeps evolving by paving way for modern technology, it has also become more conscious about its actions. A large number of organizations worldwide have developed an eco-consciousness of sorts in order...

Conferences are a wonderful opportunity for people to connect with peers and see what’s happening in the industry. Sales and Marketing conferences help you broaden your horizon by meeting new professionals in your field....

Google URL builder is a complementary tool from Google which allows you to add custom tracking parameters to your campaign URL. This makes it easy to track in Google Analytics. Last month, many marketers...

This interview originally appeared here. Today our guest is Sourabh Mathur the Founder and CEO of Esanosys, a marketing automation services company headquartered in Bangalore. Marketer by profession, doting dad at home, loves marketing automation....

We hope you have not been living under a rock and you must have heard about the latest sensation that has taken the internet by storm: Pokémon Go. Three weeks since its release and...

I am sure you use Google Analytics to analyze your website. After all, you just need a Google account (it’s free, duh!) and some JavaScript code to get started on Google Analytics. Google Analytics...