Top 5 email marketing tools for businesses of all sizes
One of the most trusted and oldest forms of digital marketing is email marketing and according to research, 44% of email recipients made at least one purchase in a year based on promotional emails sent by various organisations to their subscribers. Over the years, various email marketing tools have been developed to help organisations launch successful email marketing campaigns and 27% customers prefer that their favourite companies should invest more in email marketing. However, with all the different types of email marketing tools out there, you have to find the one that will suit you. The best tool for you depends on your BUDGET, your NEEDS, and your REQUIREMENTS. In this article we’ll talk about the most essential, most user-friendly email marketing tools that will take care of your email marketing needs.
Importance of Email Marketing
Every single person connected to technology has an email address and that makes email the most popular form of communication digitally. With more than 3.6 billion email accounts, email marketing automatically becomes a vibrant, powerful marketing technique. With its verified results, what more can a digital marketer want?
Email marketing will help you to reach out to more people. It is an extremely personal communication channel for reaching out to customers and you will score brownie points if you can make your emails attractive and personal at the same time. Email marketing works best when you personalize it. It can be anything from personalized content offers to relevant company news. But email marketing is also a great way to nurture your leads and engage with existing customers, keeping them informed about your company.
Still thinking about why you should get an email marketing tool?
Top 5 Email Marketing Tools
Here is our selection of top 5 tools that you should consider for managing your email marketing:
MailChimp is a great email marketing tool for marketers who have a small subscriber base already. With the free trial lasting till 2000 subscribers, it has an extremely well-designed user interface and easy to use product. MailChimp is extremely easy to use, it’s so simple that we cannot stop talking about it! Building campaigns is a piece of cake and integration is a walk through the park. MailChimp is special in more ways than one and they are one of the rare companies that offer a free for life account upto 2000 subscribers. But if you want to unlock certain features, you will have to upgrade your free account, though.
With a free account you have limits, but upgrading isn’t that expensive. You can pay as you go or you can have a monthly subscription. If you have regular email marketing programs, we suggest you go for the monthly plan.
GetResponse is extremely affordable and it tends to stay affordable throughout time. An extremely user friendly platform, it lets you import your lists in a matter of seconds. They have more than 500 email templates ready to be used across all platforms. It also has newsletter templates so that beginners can create professional-looking newsletters for their businesses. For advanced users, they have A/B testing as well. GetResponse makes email marketing an extremely simple task and also allows you to carry on custom integrations without any hitches. With an impeccable round the clock support system GetResponse is an extremely useful tool, especially for beginners.
Don’t let Aweber‘s looks fool you, it is one of the cheapest yet extremely efficient email marketing tools out there in the market. It has everything that an average marketer needs and is not too heavy on features. Aweber is one of the best tools if you are just starting out. It will help you learn about how things work in email marketing and you can create your email marketing campaigns in no time. But that does not mean Aweber caters to beginners only, it has fairly advanced features like split testing for improving your campaign. Auto-responders, RSS to email, various integrations are a few features that marketers can’t live without and are top-notch on Aweber.
#4 Campaign Monitor
Campaign Monitor is an email marketing tool widely used by many business for their extremely efficient email marketing features. The best email marketing tools have easy to use interfaces and Campaign Monitor is no different. It’s extremely popular because it also allows you to pay per campaign. That is extremely useful for marketers who want to try out the tool for one time or do not wish to commit to a single marketing tool. With a wide array of robust and responsive templates, you can employ the services of various fonts available all over the web for personalized emails. It also has an app for iOS users called “Enlist” that helps you to collect data offline at events.
SalesManago has more than 3000 customers based in 40 countries, clearly becoming a gradual favourite amongst marketing automation users. It has an extremely intelligent Web Beacon technology that helps you monitor behavior of users in websites and create behavioral profiles accurately. You can track and identify the companies that you visit as well. Coming to its email marketing features, it has a dynamic one to one emails that is extremely advanced in nature. The system will generate individual messages for different recipients completely depending on their behavioral profiles. This gives personalized emails a whole new meaning. You can clearly understand that SalesManago is different than its counterparts and stands out in a crowd due to its interesting features. Not only that, it also has an in-house Predictive Marketing module that will help you can analyze customer purchase data and anticipate their future needs.
Which email marketing tool do you use? Share us your experience in the comments below!