Integrate Google AdWords Account With Your Marketing Automation System
If you have been using Google Adwords to grow your business, you might be aware how important it is to keep the ads and the targeting up to date. Google Adwords help attract more visitors to your website and generate leads. It also helps you advertise all over the internet to reach out the right people. And, more importantly, you pay only for results. This definitely helps you put your business on top. But, you will be getting a lot more if you integrate Google AdWords with your marketing automation system.
Why Integrate Google AdWords
Simply put, if you integrate Google AdWords with marketing automation, you will be able to track the RoI of your ads. It helps you understand the world of paid advertising and finally see for yourself what works and what doesn’t. While Google AdWords reveals you the clicks and the conversions, integrating with an automation platform makes sure that you get the full picture. You can go beyond the basic metrics to track more important ones such as how many clicks got converted.
You can go beyond the basic metrics to track more important ones such as how many clicks got converted into revenue. What more can a marketer ask for?
A click does not necessarily mean that a visitor will purchase your product. If you integrate Google AdWords with your marketing automation platform, you will be seeing for yourself how many clicks it needs to make one single purchase. All this information is relayed via the metrics tool that automation platforms have at their disposal. It allows you to get down and analyze even the tiniest of detail and tie it to your campaign.
Earlier on, when you would invest in digital advertising like Google AdWords, it was difficult to figure out your RoI. Now, thanks to marketing automation, you can find that out automatically, in real-time. And, on top of that, if you sync your CRM with your marketing automation system, you will be able to see everything from the point-of-view of sales. You will be able to tie back every cent spent on your Google AdWords campaign back to your sales. You will be able to assign a number and know exactly how much your digital advertising affects your bottom line.
You will be able to tie back every cent spent on your Google AdWords campaign back to your sales. You will be able to assign a tangible number and know exactly how much your digital advertising affects your bottom line.
If you want a hassle-free digital advertising experience, then integrate your Google AdWords account with marketing automation. Once you do that, you will be able to build and manage ad campaigns from your marketing automation platform. You will be able to optimize them if and when necessary. That means you don’t have to worry about creating campaigns on the AdWords dashboard anymore. Everything is much easier when you do it from the comfort of your marketing automation system.
#4: Focus Where It Matters
When you access your CRM, you get access to sales data. This data reveals to you upon integrating your Google AdWords account which keywords you should focus on. Basically, if you integrate Google AdWords, you get a clearer understanding on how to spend your advertising budget prudently. There is simply no point in wasting money on keywords that are not bringing in sales. Ditch them for good and use only the ones that help you make money.
#5: Make Sales Pitches Personalized
Marketing automation collects all sorts of data on your website visitors. If you integrate your Google AdWords account, you get to know exactly what they searched for. This, in turn, reveals why and how they landed upon your website. You can see which ad they clicked and collect information from them to personalize your sales pitch to them.
#6: Bridging Gaps
Simply put, if you integrate Google AdWords with marketing automation, you get to track and understand your leads better. It helps you to bridge the existing gaps between your website traffic and website conversion. The more you can convert, the more chances of improving sales. And, going by that, you stand a chance of becoming the best in your industry in just a matter of years.
#7: Remarketing Lists
Remarketing lists are a list of visitors of your website. When a visitor comes and visits your website you collect data. Now, from this point onwards, you start displaying targeted ads to them based on their behavior on your website. With integrating your AdWords account to your marketing automation platform, this is not possible. You can use remarketing lists to re-engage cold leads and also pursue visitors who can become potential customers but need a little bit of nurturing.
If you want to make the most of your advertising budget and take into account where your money is going, this is one of the simplest yet effective ways of doing it. If you haven’t done this yet, I would like you to do so, and let us know how it works out at [email protected].