5 Marketing Automation Success Hacks For Marketers
by Tathagata Mukherjee · Published · Updated
Marketing automation can be a pretty daunting tool for marketers. But, with the right mindset and a couple of marketing automation success hacks, you can be successful. In order to make things easier for you, here are 5 marketing automation success hacks that will definitely help you become a better marketer.
#1: Create a dynamic list of lost leads who revisit your website
One of the most important marketing automation success hacks is to take note of lost leads. Just because you have lost them once does not mean they are gone forever. The one thing that you must remember about lost leads is the fact that they were once your leads. That means they were interested in what you had to offer. So, why did you lose them? Well, there can be a wide variety of reasons why you lost them. Maybe they found a cheaper alternative or perhaps your check out process was too complicated for them to follow through. Whatever it is, figure it out. Most importantly, keep a track of these leads and create a dynamic list. This list will keep updating itself. So, whenever a lost lead revisits your website, you get notified. This will allow you to prioritize them over the others.
#2: Ensure a human calls your leads
People might have moved on and found solace in technology, but the heart of the matter remains the same. So, that means that human contact is still relevant. Hence, this is one of those elusive marketing automation success hacks that no one seems to talk about. Consumers do prefer to shop alone. But, there’s a moment when your audience pauses before they decide on whether to buy a certain thing or not. This is the moment right before your lead qualifies. So, you need to ensure that a human calls your lead at this very moment. This trick will ensure that the leads who are interested in your brand get to qualify before they can change their mind.
#3: Send e-mails to prospects based on behavior and not based on generic workflows
Marketing automation platforms allow you to assess the behavior of your audience. One of the reasons why this becomes the most crucial marketing automation success hacks is because of how obvious it is. Marketers tend to overlook the fact that they gather so much information on their leads. But, if you are not using that information or putting it to good use, then what are you doing? You can send personalized emails to your prospects based on this information.
#4: Use Omnichannel marketing to win back lost visitors/leads
You need to be present in all marketing channels if you really want to take advantage of every lead that walks in through the door. Start using omnichannel marketing campaigns in order to capture the maximum number of leads. People want a buying experience that is consistent and smooth. They want you to give them the best experience they have ever got. So, this is your chance to shine. If you can create a strategy, you will find that it will be much easier to launch omnichannel marketing campaigns.
#5: Hyper personalisation via dynamic content increases conversion
Marketing automation is a tool that has been built for personalizing content. Using dynamic content, you can personalize the copy of emails, offers, newsletters, and even your homepage. Hyper personalizing your interactions with customers will have a number of effects. First, it would notify them that you care about them. You are addressing them by their first name. You are aware of the things that they like. This makes people like your brand even more. It is one of the more simpler marketing automation success hacks that you can use to make your life better.