Esanosys Marketing Technology Blog

Machine Learning & AI in Marketing

Machine learning is rapidly gaining pace in this digital world. According to a report published by Allied Market Research the global cognitive computing market is supposed to garner $13.7 billion by 2020. In fact,...

Is Omnichannel Marketing Overhyped?

The word omnichannel marketing might not be new to you. You must have heard of it unless you have been living under a rock. In fact, you might think that it is an extremely...

Long Live Browser Push Notifications

Long Live Browser Push Notifications

Browser push notifications are short messages from websites. You can get them on desktops or even mobile devices, even if the website is not open. A new marketing channel, it lets you reach out...

Dear CMO: Spend Wisely on MarTech Stacks

MarTech stacks are commanding most of a CMO’s budget and attention nowadays in the face of evolving consumerism. In fact, according to Gartner, 79% of Marketing departments have a specific budget just for investing...