Esanosys Marketing Technology Blog

Marketing Automation Is Much More Than Email Marketing Automation

Marketing Automation Is Much More Than Email Marketing Automation

Marketing technology has evolved like anything in the past decade. There’s so many tools to choose from. It all depends on what you need. One such tool is marketing automation. As a marketer, you...

Manage Permission Marketing with Marketing Automation

Manage Permission Marketing with Marketing Automation

Chances are you have experienced permission marketing, but may not have encountered the term before. Have you ever subscribed to a website to receive their weekly newsletter? Yeah, well you gave them permission to...

Avoid These 10 Marketing Automation Rookie Mistakes!

Avoid These 10 Marketing Automation Rookie Mistakes!

Marketing automation adoption has grown over the years. It is growing at a remarkable pace, for around 55% of B2B companies have started implementing marketing automation this year which sees an 11x rise from...

Got CRM? You Need Marketing Automation Too! {Part 2}

Got CRM? You Need Marketing Automation Too! {Part 2}

Last time around we delved into features that marketing automation offers which you can use alongside your CRM system. You can take a look at part 1 of Got CRM? You Need Marketing Automation...

The Best Marketing Automation Cartoons Out There!

The Best Marketing Automation Cartoons Out There!

Fellow Marketers, I am in love with marketing automation and I love cartoons too. I can’t think of a better way to relax today but by looking at the best marketing automation cartoons out...

Why Marketers Should Embrace Technology?

Why Marketers Should Embrace Technology?

                Marketers are a unique breed of people with an affinity for anything creative. Now we all know that creativity lies at the very core of marketing....

Is My Company Ready for Marketing Automation?

Is My Company Ready for Marketing Automation?

“Is my company ready for marketing automation?’ Many of you would have grappled with this question before implementing marketing automation. If you are grappling with it, right now, then help is at hand. Before...

Marketers, What’s your Voice Search Strategy?

Marketers, What’s your Voice Search Strategy?

Marketers have already made SEO their top priority. But as a marketer, are you thinking of voice search as part of your SEO strategy? As long as statistics are concerned, Google has disclosed that...

Has Inbound Marketing Improved Outbound Marketing?

Has Inbound Marketing Improved Outbound Marketing?

Marketers have seen a spike in inbound marketing and a stark decline when it comes to outbound marketing this decade. The upsurge in inbound marketing is mostly due to the fact that customers have...

Is Marketing Automation Good? Five Ways You Can Be Certain

Is Marketing Automation Good? Five Ways You Can Be Certain

With all this talk about marketing automation, it is natural to think about how effective it might be. As a marketer in the digital age when you hear about new marketing technology aka MarTech,...