Esanosys Marketing Technology Blog

Internet Ad Spend Is Going To Surpass TV Ad Spend in 2017

Internet Ad Spend Is Going To Surpass TV Ad Spend in 2017

For the very first time, internet ad spend is going to take over TV ad spend this year. No one can say that they did not see this coming. I mean, come on, TV...

Guerrilla Marketing for Businesses

Unlike large corporations, small businesses have a tight marketing budget. But, does that mean that the average small business cannot flourish? Absolutely not. When you have a limited budget, you find creative ways to...

A Brief History Of Marketing Technology

If we took a look at the history of marketing technology, we will see that marketing and technology always went hand-in-hand. Right now, there are exactly 5381 marketing technology solutions out there, a 40%...

Say No To No-Reply Email Addresses

When you email your subscriber, there are two things that help them identify you. Your name and your reply-to email address. Companies and marketers often overlook these identifiers. More often than not, subscribers want...

WhatsApp Marketing for Modern Digital Marketers

Back in 2014, Facebook acquired WhatsApp, a free-to-use messaging platform for US$22 billion. The reason why Facebook bought WhatsApp was data. WhatsApp can now share people’s account information (not messages) with Facebook. This is...