How To Get Google Reviews
Google is not just a search engine anymore. It’s much more than that. Apart from the myriad of services that the world’s no.1 search engine provides, it also lets you review businesses. Google reviews are a great way to leave feedback. These reviews pop-up anytime someone searches for your business. Obviously, this makes Google reviews a powerful tool to promote confidence in your organization. Seeing a positive review for a business will definitely make people take your brand seriously.
The Google Perspective
If you see this from Google’s point-of-view, this is a brilliant way of providing comprehensive information about every business listed on Google. With just a click you can get to see the location, reviews, ratings and much more. Having the right reviews is thus very important for your business. It will definitely help you stand out amidst competition.
How To Get Google Reviews?
It’s not that difficult to rack up a large number of Google reviews for your business.
Ask Customers: Approach your customers and ask them to leave a review. Tell them that it’s a short and simple process that can be carried out on any device.
Reply To Reviews: To generate more reviews, you have to be proactive. Reply to existing reviews and engage your customers. This will help people see that you value their opinions as well.
Verify Your Establishment: If you want more reviews, verify your business. It will appear on Maps, Search and other Google services. Having a verified business also helps you engage your audience on Google reviews.
How To Create Link For Customers To Write Google Reviews?
You will need a link that customers can click on to leave a review of your business. But in order to get this link, you will need to get your Place ID. Here’s how you can do that:
#1: Go to Google Places API
#2: Enter your business’s location at the top of the map.
#3: Click the name of your business.
#4: Your place ID will appear on the map, just below the name of your organization.
#5: Add the Place ID to the following URL: https://search.google.com/local/writereview?placeid=<place_id>
#6: Email your customers with this URL so that they can leave a review.
To help you out, here’s a sample email where you ask your customer to leave a review.
Hi <Customer Name>
It would be nice if you could take a couple of minutes to write a quick Google review for <your company/product name> based on your experience of doing business with us. Your review will help others understand how they can benefit from working with us. To submit your review, simply click the link below:
Thank you so much for taking the time to leave a review. We value your business and look forward to working with you.
Why Are Google Reviews So Important?
First of all, your business will start coming up in local search results. Potential customers and prospective clients might spot your name there. Since you opted to get verified, they will be able to access your address and phone number. Then they will be able to see the reviews below. They will also see your responses and that will impress them. Of course, the reviews need to be positive so that it creates a positive impression. Having 5-star reviews will definitely improve your click-through-rate.
In fact, it’s worth investing your energies on Google Reviews simply because anyone who does a Google search for your organization will see your reviews. Think about it. What would you do if you were in their shoes? Won’t you be tempted to visit the website of a business that has countless 5-star reviews? I would be.
Advantages Of Google Reviews
Google reviews are powerful enough to influence trust and loyalty. Here are a few notable advantages of using it for your business:
Increased Brand Trust
Transparency is important to customers. They are more willing to research a product before buying. And, if they see positive reviews on Google while searching, the chances of them buying your product increases. Needless to say, buyers, these days trust reviews more than anything else. If 10 other people placed their trust on you and got excellent service, those 10 reviews will help gain you another customer.
Your listing will be popping up on local searches. If your listing has reviews, potential customers will check you out. And, the reviews will obviously go a long way in establishing your credibility. However, the most important thing is it will help you reach out to a large number of people.
If you are a verified business, you will be able to reply to the reviews you receive. You might not always receive 5-star reviews. Sometimes a customer will vent their frustration and a negative review must cost you some business. But, don’t lose your cool. Reply to their review, ask them what’s wrong, and see what you can offer to them to alleviate their pain. For potential customers who will check out your reviews, they will see a brand that is a problem-solver. It will assure them that your company takes every customer seriously and is hell-bent on solving their problems.
Every business relies on organic Google search results. It’s one of the most important ways of generating traffic for your website. Reviews will always be a mixed bag but don’t let that deter you. It is important that you influence potential customers as much as you can and Google Reviews will go a long way to help you accomplish this.