Why LinkedIn Sales Navigator Is A Power Tool For B2B Marketers?
Social selling is a key focus of many B2B companies nowadays.B2B marketers love LinkedIn and Twitter. In fact, due to the professional nature of LinkedIn, it can prove to be a goldmine for B2B marketers. The LinkedIn Sales Navigator is a versatile tool that empowers B2B marketers to establish and nurture their relationships with prospects. The tool helps to stay updated and focus on the right leads.
What is the LinkedIn Sales Navigator?
LinkedIn Sales Navigator helps find the right people quickly, easily save leads and create a sales lead list to focus on buyers that matter. This sales tool also features a sophisticated algorithm to give lead recommendations that are tailored.
Earlier on, one needed to accessLinkedIn Sales Navigator via their normal LinkedIn accounts. Now, it can be accessed separately because it has become a standalone product. The LinkedIn Sales Navigator also sends lead recommendations based on your activities. It will recommend these leads based on your interaction history. Moreover, it lets you stay updated on the decision makers that work with your prospects. This could come in handy, especially for a B2B marketer.
On top of all this, LinkedIn also provides a premium profile option. As a B2B marketer, impressions matter, right? So, thanks to the LinkedIn Sales Navigator, you can put up larger profile pictures and background images. Premium makes your profile look much better, and hopefully will help you close more deals.
Why Is The LinkedIn Sales Navigator A Great Tool For B2B Marketers?
As a B2B marketer, you need a powerful marketing and sales tool to close deals. By powerful, I mean something that updates in real-time and helps you track your prospects effectively. Here’s why the LinkedIn Sales Navigator is such a great tool:
#1: Targeting Prospects & Customers
Finding the right audience is crucial for any B2B marketer. Thankfully, with the LinkedIn Sales Navigator, you can find the right prospects very quickly. You can save these leads and create smart lists to focus on the most important ones. And, on top of all this, this tool also features an extremely sophisticated algorithm. This algorithm gives you lead recommendations based on your history and preferences. So, not only are you attracting prospects, you are also getting prospects served right in front of you.
#2: Understanding Buyers
B2B marketers need to understand their prospects and customers before making any moves. It’s a crucial and unavoidable part of B2B marketing. So, in order to make things easier for you, the LinkedIn Sales Navigator provides tools to stay up-to-date on your leads. Staying informed is the first step to customer research. This helps you to time your conversations so that the number of cold calls is minimal.
#3: Engaging Buyers
If you want your prospects to make a buy, you need to engage them intelligently. In order to engage them, you need to build a personalized relationship and nurture it carefully. The LinkedIn Sales Navigator helps you establish the right level of trust even before you begin a conversation. You can now engage them and understand them better so that future engagements are effective.
If you want effective results from your B2B social media marketing campaigns, then LinkedIn Sales Navigator might be the right fit for you. I personally feel that it has the right amount of relevant features to help take an organization forward. It is simple and easy-to-use, so that’s a great plus. This tool comes in 3 different editions, so depending on your needs, you can choose one and start right away. I think it would be best if you opted for a free trial or a demo to get a better feel of how it works.