Marketers: Stop Procrastinating, Get Doing
We all procrastinate now and then. Procrastination is just a part of our daily lives. Small amounts of it is quite harmless but if it becomes a habit, it can become troublesome. Add technology in the mix and you will see that we procrastinate for hours every day. The danger that procrastination presents is a subtle one. But one that will keep growing until it totally consumes you. As nightmarish as that might sound, it is not that difficult to stop procrastinating altogether. According to an online survey conducted by The Procrastination Research Group, 46% of people claimed that procrastination affected their lives quite a bit.
As marketers, you have a wide range of different responsibilities. Taking time off between tasks to relax is fine, but if that keeps growing to a level where you are having difficulty in finishing the tasks at hand, then you need to make a conscious effort to stop procrastinating aimlessly. Since you already have a lot of work, it makes no sense to keep pushing schedules. This will only make your life worse.
What Is Happening?
If you want to stop procrastinating, you have to identify it. It’s very hard to notice that you are procrastinating once you start doing it. In fact, it is one of the most common obstacles that serial procrastinators need to overcome. Identify the tasks that make you procrastinate.
Are these tasks boring or daunting? It’s usually the tasks that we do not want to do that makes us procrastinate.
Now, figure out why you are trying to procrastinate. Is it because you want to distract yourself? Or do you think that you work best when under pressure? Are you skeptical that your efforts will not be enough? These thoughts are nothing but reasons to procrastinate further. Don’t pay attention to them and keep doing what you are doing.
Create A Plan
Sometimes we procrastinate because the task at hand is a big one and has a long deadline. We think that there’s enough time to finish it later and proceed to do other things that we find enjoyable. However, this is the same for any work that we want to avoid doing. The best way to go about this is to chalk out a plan. Divide the work into easy portions that you can handle and finish. Calculate how much time you would need for breaks so that your procrastination can be controlled. Create small chunks of work that is easy to carry out, instead of thinking of it as a colossal task.
Divide the work into easy portions that you can handle and finish. Calculate how much time you would need for breaks so that your procrastination can be controlled. Create small chunks of work that is easy to carry out, instead of thinking of it as a colossal task.
Compete With Yourself
In order to stop procrastinating, you will have to find ways to make boring tasks enjoyable. You have to get creative and let your imagination run wild. One great way of making work fun and removing chances of procrastinating is to compete with yourself. Make a mental note of how much time you will spend on the work and how much you want to accomplish. Try to reach that target within that time. Repeat it the next day to see if you have improved. This is an efficient way to get things done on time without even breaking a sweat.
Remember how I mentioned technology in the beginning? Well, as much as it helps us, technology is also a distraction at times. Since we do all our work on computers nowadays, it would not be that hard to find ourselves browsing social media or shopping online while working. It is so hard to resist doing these that it has now become an acceptable habit. While there’s nothing wrong in doing this, you need to understand that it’s better if you finish your task and then engage in these activities. Once you can get rid of your distractions, it becomes much easier to work.
Seriously think about deploying a marketing automation system so that repetitive marketing tasks are taken care of on time, without fail, every time.
But, how do you get rid of such distractions if you need an internet connection to work? Well, you can set limits for yourself. While that requires a lot of self-control, you can directly opt for apps that help you limit your browsing habits on the internet so that you can focus on your work.
No Optimal Time
The truth is, there is no optimal time to do things. If you have a task at hand, it is better than you get it done right away. Do not fool yourself into thinking that you can do a task later. Procrastination is just our way of propagating laziness. If you think about the task for too long, you will start procrastinating anyway. So, don’t think much. If you have to get something done, get going.